Connecting & Communicating
The measurement strategy is a detailed plan used to measure, analyze, and evaluate the effectiveness of a company and communication actions. This strategy is essential to understand if the implemented tactics generate desired results and if the established objectives are being met.
Attached is a complete overview of the different angles with which this assignment was approached.
t is important to note that this is only a basic outline and that an action research study's specific content and structure may vary depending on the research problem, context, and objectives.
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A literature review is a process of collecting, evaluating, and synthesizing existing research on a specific topic. It is a crucial part of any academic research, as it provides an overview of what has been previously studied and helps identify gaps in knowledge that justify the need for new research.
The action research model (also known as "participatory action research" or "participatory research") is a research approach that focuses on generating knowledge through action. It is a form of applied research that seeks to solve practical problems in authentic contexts.